Investment
This last year has admittedly been more challenging with a drop in demand and softening in prices for the more expensive luxury brands. Fortunately, this is a buyers' market, so a good time to buy at lower prices before the impending upturn.

Provenance is of paramount importance. Most wines we purchase have been bought directly on allocation from Chateaux and Domaines or via their trade distributors. We rarely buy investment grade wine from auction or private cellars, unless we can guarentee their provenance and storage conditions.
Ideally investors should think of their portfolios as at least 3-5 year investment plans. Wine is generally classified as wasting asset so, as a vintage is depleted overtime, the market demand will push up the value of that wine. There may be market opportunities to maximise profits within the first 5 years but when these economic situations arise we will inform you. It is important to see wine not just from a wine merchant’s point of view but as a commodity that is performing well, because strong profits are achievable when well advised.
• The value may rise with demand overtime as supplies dwindle. Wine is made in limited quantities and a château cannot go back and re make more of a popular back vintage.
• By buying and selling in-bond investors can maximize their returns by deferring duty and VAT.
• Over the last 25 years we have seen a complete revolution in global demand for the finest wines. Newer markets such as China, Brazil and Korea are learning to appreciate and demand the most prestigious wines the wealthier they become.
• After some of the worst recession years ever, investors are looking for other alternative investments to equities. Fine wine, like gold, diamonds and art are rare luxuries that investors can more readily control.
• There are cowboy wine companies out there who will pressure sell wines that are inappropriate or ridiculously overpriced and make promises that they cannot deliver. As with all investments, one needs to do their research before giving away their hard earned cash.
• Fine wines have been fetching record prices but it is essential to make the correct choice in the wine selection and timing. Carefully consider the expert advice given and don’t assume that just because a wine merchant has been around for 200 years that they will offer you the best price and advice out there. Such merchants also need to shift their allocations of less desirable wines.
• As mentioned earlier, provenance is of paramount importance. With record prices and new markets there is an increased risk of receiving fake wines and poor condition stock that has been roaming around the world passing through many hands. Here at L’Assemblage we are particularly carefully when we source our wines.
In actual fact, fine wine is a safer harbour than many investments and, as it is enhanced by a favourable tax treatment of profits, deserves inclusion in an investor’s portfolio.